Will Google click fraud increase with Custom Search Engines?

Google’s latest “innovation,” the “Google Custom Search Engine,” not only brings “the power of Google search” to the masses, it turns the masses into AdSense entrepreneurs.

Google AdSense advertisers take note: While spreading Google search love throughout the world, Google is also increasing click fraud risks within the AdSense monetization scheme. 

Google celebrates the inclusiveness of its new “Custom Search Engine”: 

a new way to bring tailored search to websites and blogs. In just minutes, anyone can use the Google search platform to create a search engine focused on any content they like – from Hollywood heartthrobs, to favorite sports team, to personal hobbies, and more. 

In Google to world: You can have a piece of GOOG $$$ billions, I underscore Google’s AdSense ambitions for its “Custom Search Engine” service:

Want to take part in the Google multi-billion dollar magic? Google wants the world to know anyone can have a piece of the Google action, thanks to Google's new “Custom Search Engine” service. 

Google’s stock neared $500 yesterday versus its IPO offering price of $85. Google is currently boasting a market capitalization of $146 billion.

Want in? No need to be a spectator anymore!

Who Can Make Money and How Does It Happen?

Anyone who creates a Custom Search Engine (CSE) can earn money from the ads that show up on their search results pages. You connect your Co-op account with a Google AdSense account and get paid whenever someone clicks on an ad in your search results.

The cost per click on an ad is determined by advertisers who compete for placement on search results pages.

But who, or what, will be clicking on Google advertisers’ ads that show up on “Custom Search Engine” results? And how often will they be clicking?

Google knows its new “Custom Search Engine” monetized by AdSense for Search is a magnet for invalid and fraudulent click activity.

Google’s “Custom Search Engine” Terms of Service:

Appropriate Conduct...You shall not, and shall not allow any third party to: directly or indirectly generate queries, or impressions of or clicks on Results, through any automated, deceptive, fraudulent or other invalid means (including, but not limited to, click spam, robots, macro programs, and Internet agents)...

Now, more than ever: Who can stop click fraud? Legitimate advertisers