Visa will be the default credit card for e-commerce shoppers paying with plastic on many international Yahoo sites.
Under an agreement finalized Tuesday between Visa International and the Sunnyvale, Calif.-based Internet portal, Visa will become the default payment option for international versions of Yahoo Shopping, Yahoo Travel and Yahoo Wallet. Yahoo will also offer Visa when it has promotions that include credit cards or debit cards.
The international deal is similar to one made last year between Yahoo and Foster City, Calif.-based Visa USA. The new agreement will link Yahoo and Visa in Asia, Canada, Latin America, Central Europe, the Middle East and Africa.
The deal promotes a trend that Yahoo marketing executives are calling "u-commerce," or universal commerce--products and services that consumers worldwide can purchase at any time and from any electronic device such as a laptop, cell phone or handheld computer. --Rachel Konrad, Special to ZDNet News