Why? Blame Katie Couric.
She lost her husband to colon cancer, an especially nasty, aggressive cancer that can be, as they say, nipped in the bud through a routine procedure, of which she has since become a leading advocate.
I've had one. It's not bad, if they knock you out for it. Getting ready for it is a pain, literally, but not a terrible one.
After age 50 you need one every five years. I'm counting the months.
Yet we all want to avoid it. Maybe we associate it with the jokes about aliens and their anal probes.
As I noted, the virtual procedure gets rid of the probe going up your butt, but you still have the same preparation, which is where the pain is, so what's the advantage?
It's that more people have them, and more lives are saved.
Won't do it for me?
Do it for Katie.