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Zoho integrates Google Docs: A nice strategy

What do you do when you arguably have a better suite than the big dog on the block yet lack the marketing and distribution heft? You integrate. That's the Zoho plan with Google Docs.
Written by Larry Dignan, Contributor on

What do you do when you arguably have a better suite than the big dog on the block yet lack the marketing and distribution heft? You integrate.

In a nutshell, that appears to be Zoho's plan (Techmeme, Zoho overview). Zoho provides an application suite that includes everything from office applications to CRM to other enterprise tools.

A few key points:

  • Google Docs is integrated with Zoho Applications - Zoho CRM, Mail, Docs & Projects.
  • This integration is an extension of the Google-Zoho sign-on integration.
  • Documents from Google can be integrated into Zoho CRM.
  • Attachments between Google Docs and Zoho products such as Mail are seamless.

Now let's ponder the strategy here.

  • By integrating with Google Docs, Zoho can pitch a wider audience on its apps.
  • This integration is key as Zoho aims for the stack above its office productivity apps---think CRM.
  • And at the very least Zoho is put on Google's radar. I've long argued that Google should scoop up Zoho to advance its enterprise apps strategy.

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