Look before you code
CultureAmp's makers quickly found out that it isn't enough to build a product and hope that customers will see the benefit in using it; instead, the product has to meet the needs of the market.
Latest Posts
The man who tamed Australia's wild (web) west
The recent launch of VC firm Blackbird Ventures caps the two-year rise to power of Startmate founder Niki Scevak.
Breaking the cycle of start-up welfare
Can you really complain about a lack of government start-up support in Australia?
Re-engineering serendipity
It's OK to change the direction of your start-up, says Roamz founder Jonathan Barouch, who has decided to recreate his app from scratch.
How ScriptRock caught Peter Thiel
In Silicon Valley, the time from failure to success can be fleeting.
Doing what you know
Adioso co-founder Tom Howard lives and breathes Australian start-ups, but will his own start-up succeed?
Love lifts start-up returns
Playing to the market won't make a great start-up, but a passion for your idea will.
Restoring trust in travel
A Sydney start-up aims to put a local vibe back into travel tours.
Telstra the 'white whale' for Oz entrepreneurs
SingTel has cut the "start-up" grass of Australia's biggest telco Telstra, which could suffer for its neglect of local grassroots entrepreneurs.
Around the world in many ways
Rome2Rio's founders have rejected the widely accepted dogma that start-ups must rapidly acquire non-paying consumers and leverage this for a multimillion-dollar investment or buy-out, a high-stakes game dominated by Silicon Valley natives.
It's time for Oz to reverse the brain drain
Australian entrepreneurs tout themselves as visionaries changing the world, but by blindly fleeing to Silicon Valley, California, to chase the promise of riches and fame, these hordes conjure an image of "moths drawn to a flame".
SmartSparrow gives e-learning wings
For over a century, education has been stuck in the multiple-choice paradigm, so University of New South Wales student Dror Ben-Naim used his four-year PhD in adaptive e-learning to develop an alternative: an application-based "intelligent learning system".
Accelerator targets 'clean-tech' start-ups
The start-up accelerator model made popular locally by Startmate, and internationally by Y-Combinator and Techstars, is being appropriated for the clean-tech industry as part of an experiment to see whether it can be transplanted to a niche.
P2P NICTA tech targets gaming experience
Scalify's recent $2 million windfall had its genesis almost 10 years ago, and, along the way, the concept has touched key elements of Australia's start-up ecosystem.
The spirit of entrepreneurship
Sometimes you're lucky enough to witness a piece of history. This was the case on Sunday, when over 150 entrepreneurs packed into Fishburners, Sydney, for the end of the latest Startup Weekend event.
