IBM on Monday announced a series of analytics tools and services designed to better measure returns on the so-called social enterprise.
The software part of the equation is dubbed IBM Connections. A new release will combine analytics, real-time monitoring and social networks connecting employees and partners.
In a nutshell, IBM is betting its social analytics tools will aggregate unstructured data and find signals to highlight everything from employee sentiment to market trends via unstructured data, SAP applications and Facebook posts. Customers for IBM's new social enterprise software include Kraft, 3M, Prudential and Caterpillar.
Among the key parts of IBM's social analytics push:
IBM also highlighted the beta of Lotus Notes and Domino, Social Edition as well as plans to support Microsoft Windows Phone devices for its upcoming Lotus Notes Traveler software.
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