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BT starts a blog for its business users

BT, the UK telecommunications giant, has started a blog to cover topics including web site design, how to reach customers online, and network security. The company wants to start a conversation with its customers to better understand what is important to them. I think that BT is doing a good job so far, but read more...
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Written by Roland Piquepaille, Inactive on

In a short note, IT Week reports that BT offers advice via blog. With this new blog, the UK telecommunications giant "aims to cover topics including web site design, how to reach customers online, and network security." And as said David Morgan, head of online business services, BT wanted to start a conversation with its customers to better understand what is important to them. I've read the contents of this blog, which started on August 9, and I think that BT is doing a good job. But read more...

BT Business blogLet's start with an excerpt of the welcome note of the BT Business blog.

We'll write about what you can do through your BT internet connection to benefit your business. We'll mention our products only when they're relevant and show you how to make the most of those you've already bought, but it's not going to be one big sales pitch - we'll also write about things completely unrelated to BT that we think will be useful to your business.

This first post received seven comments which triggered three answers by BT. And all the answers are clearly labeled with a small BT logo. Pretty clever...

Since the beginning, 16 notes were posted. And clearly, all the subjects are not related to BT, such as notes commenting on the travel alerts on UK flights or the Dell and Apple recalls of 6 million laptops.

Other posts are more related to BT broadband services, such as "BT launches broadband guide for business," which attracted no comments on August 16, 2006.

But some other notes are worth mentioning, such as "Adding moving images to your website" (August 16, 2006) or "What is a blog anyway?" (August 30, 2006).

It remains to be seen if BT will start a blog for home users of its broadband services.

Sources: Phil Muncaster, IT Week, August 30, 2006; and BT Business blog

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