If you win, you get 1,000 INR; if you lose, well the Lumia 800 is better than your smartphone. Deal with the fact that Microsoft's Windows Phone is a competent OS.
So far, there have been three competitions, one in Pune and two in Delhi. On their official Facebook page, Nokia India has shared several images but not shared the final score (something Ben Rudolph has been very transparent about). The Blown Away challenge is being taken to more cities--Mumbai, Kalokata and Bangalore--which could be an indication that the Lumia 800 is indeed blowing away competition. Here are some pictures from the albums:
Microsoft's Windows Phone is crucial to Nokia, and Nokia India seems to be taking the challenge seriously. They've taken Windows Phone sky-high and are now blowing away the competition. The recently announced Nokia 610 should help Nokia address the price-concious consumer, while the 710, 800 and 900 should cater to the rest.