Telstra subsidiary Sensis has dropped a little under 200 people in a
restructure to improve the company's performance and realign the
direction of one of its segments.
It's never a good time for job losses
Sensis' Prue Deniz
Of those to go, 150 will leave from the main business, mostly
from Victoria, while another 37 full-time and five part-time will
leave from the Universal Publishers business in New South
"We've conducted a review of our corporate operations and
really looked at the way we're set up," Prue Deniz, general
manager of corporate affairs at Sensis told
There were common functions which were being performed in
different places across the organisation, she said. These
duplicated services were being removed. The losses would be in such
areas as marketing, IT and corporate support. Around 30 of the jobs
to go were from IT, Deniz said. The realignment would achieve better execution, clarity and
customer service, she said.
Reviewing operations was a long led practice, according to
Deniz, which the organisation has been carrying out for years.
"It's never a good time for job losses," she said. "We do have
to make sure we focus on the right resources. These decisions are
never made easily."
The jobs to go from the Universal Publishers business, which
prints the Gregory's street directories, were predominantly on the
"We're seeing a dramatic change in consumer usage patterns,"
Deniz said. "While the print street directories are still an
option for people, people are increasingly turning to digital
Sensis was changing the direction of the business from being
print led to being digitally led.