Via open sources laptop designs; Will it make Via relevant as a chipmaker again?

Via has open sourced a laptop--computer assisted design documents, 3D models and all of the specifications--but let's be clear about the motives. Via wants to sell more chips and motherboards to power this device with hopes to become a little more relevant.
Via calls this contraption the Via OpenBook Mini-Note re
So what's this move really about? Simply put, it's about the Via chipset and motherboard. Years ago, Via was mentioned along with Intel and AMD as a semiconductor player. Via is still around, but in the U.S. it has lost its mojo as a known name. By open sourcing its laptop designs, Via is hoping that it takes off and moves a few chips and motherboards.
Via's OpenBook reference design allows for multiple connectivity modules including HSDPA, EV-DO/W-CDMA 3G and WiMAX. And the specifications are full featured. Here's the list:
Processor: 1.6GHz VIA C7-M ULV Processor
FSB: 800MHz
Chipset: VIA VX800 unified chipset.
Memory: DDR2 SO-DIMM up to 2GB
HDD: 80GB Hard-Disk or above
LCD Panel: 8.9" WVGA 1024X600 LED screen
Graphics: VIA Chrome9 HC3 DX9 3D engine with shared system memory up to 256MB
Video Decoding: MPEG-2, MPEG-4, VC1 and DiVX video decoding acceleration
Audio: Realtek HD Audio codec, 2 speakers
Networking: 10/100/1000 Mb/s Broadcom Giga NIC Ethernet Solution
Wireless: Broadcom 802.11b/g or GCT 802.16e
-2in1 (WiFI+ Blue Tooth) default module
-3in1 (AGPS+WiFI+ Blue Tooth) upgrade module
-WiMAX secondary wireless module option
-EV-DO /W-CDMA secondary wireless module option
-HSPDA secondary wireless module option
I/O: 4 in 1 embedded card reader
1 D-Sub Port
3 x USB (Ver. 2.0 Type A Port)
1 Mic-in audio jack
1 Headphone out
Webcam: 2.01 megapixel dual headed rotary CCD camera
Dimension: 240(W)x175(D)mm
Thickness: 36.2(H)mm ( at battery)
Weight: Under 1kg
Operating System Support: Microsoft Windows XP, Windows Vista and all popular Linux distributions
Status Indicators Power on, battery and HDD LEDs
Battery: 4 Cells, 2600ma
Options: USB interface DVD Dual RW
Leather Cover
The big question is whether other companies will use Via's designs. It's unlikely that a competitor--Asus, Dell, HP, Apple and any contract equipment manufacturer--would use them. Perhaps some upstart will Via's OpenBook useful, but open sourcing laptop designs can only go so far because most of us don't manufacture electronics for giggles.