Latest from James Farrar
Apple rolls over on EPEAT. Next: O2's 40 million subscribers?
Apple's u-turn on EPEAT signals that the company is not impervious to consumer & stakeholder pressure on green issues after all. Will Apple now be reconsidering its refusal to participate in O2's eco rating program? Will O2 up the ante to get Apple into their rating scheme?
IBM: trailing the Smarter Planet?
IBM just published its 2011 corporate citizenship report which outlines a very impressive record of social investment and environmental stewardship. While the environmental program is yielding bottom line contribution, understanding the strategic contribution of its massive giving programme is less intuitive. On the corporate side, IBM has failed to report employee satisfaction figures for the first time in 10 years.