A report claims that Apple CEO Tim Cook told staff the company had carried out 11 million battery replacements under the $29 program that was rolled out, compared to the 1 to 2 million that would normally be carried out in a year.
Apple's first profits warning of the smartphone era signals what is likely to be tough times ahead for Android handset makers.
Steve Jobs was never one to leave anyone in any doubt as to what was on his mind, and thanks to hundreds of hours of keynotes, speeches, and interviews, we can get an insight into what he might think about the current state of the company he founded. Feel free to share your favorite Steve Jobs comments in the TalkBack.
Amidst all the finger-pointing associated the sudden and unexpected profits warning from Apple was a revelation about how much the company relies on premature obsolescence to drive sales.
Apple has issued its first profit warning since 2002, and the first since the company entered into the smartphone era. But a situation that might be gloomy for investors will be good news for those who want to buy Apple products.
Every new beginning comes from some other beginning's end.
It's rare for Apple to fall foul of its ego, but hardware can be hard, and it seems like the Cupertino giant bit off more than it could chew back in 2017.
Be aware! Some of the products that Apple offers for sale just don't offer the value for money that you'd expect from a high-end product, and you may be better off delaying your purchase and waiting for a refresh, or spending your money elsewhere.
Selling iPhones in 2019 is going to be a lot harder than previous years, and Apple knows it.
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