Dan Kusnetzky

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Daniel Kusnetzky, a reformed software engineer and product manager, founded Kusnetzky Group LLC in 2006. He is responsible for research, publications, and operations. Mr. Kusnetzky has been involved with information technology since the lat…e 1970s. Mr. Kusnetzky has been responsible for research operations at the 451 Group; corporate and marketing strategy for Open-Xchange; system software and virtualization research at IDC; and program and product management at Digital Equipment Corporation.; Today, Mr. Kusnetzky focuses on system software, virtualization technology and cloud computing. In his spare time, he's also the managing partner of Lux Sonus LLC, an investment firm.

The Kusnetzky Group LLC is an independent technology industry research firm that focuses on system software, virtualization and cloud computing infrastructure. Dan's opinions are based upon research, personal experiences and actual use of technology. They are not based upon the relationships the company may or may not have with suppliers, end user organizations, the media, consultants or other analysts. Dan's research is available on a subscription basis through Kusnetzky Group LLC. Dan's attendance at industry events or at client meetings may be sponsored by the client. Clients may provide hardware or software for testing prior to the publication of analysis that includes that product. Clients may also provide shirts, jackets, coffee cups, folders, backpacks, pens and other event tchotchke. While nice, these don't effect Dan's opinions or insight about those clients or their products.

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Catch phrases, buzz words and you

Catch phrases, buzz words and you

Suppliers have long looked for ways to create a competitive edge. Creating a memorable catch phrase or new buzz word can help them shape and guide industry interest. "Dark Data" and "Storage Hypervisor" are the newest examples.

May 10, 2012 by in Storage