Eileen Brown is a digital marketing consultant who has been working with social technologies for over 20 years. Her books, Working The Crowd: Social Media Marketing for Business, and Digital Marketer are available on Amazon.
With its $5 billion IPO coming up, Facebook will become just another public company under pressure to succeed year on year. Will it change the way you interact with your friends as the pressure to earn more revenue for its shareholders bites harder?
Groupon has purchased member shopping site Mertado. Will it change our online social shopping behaviour and make us more loyal to the brands we buy from?
With native transactions happening on Facebook, Instagram, Pinterest, and other platforms, how can e-commerce sites step up and avoid the threat from social commerce?
Has social media played a critical role in driving sales over the past few years, and can marketers quantify the revenue from social, or is it all industry hype?
If online shopping still attracts so many shoppers, what hope is there for other brands?