Natalie Gagliordi

Staff Writer

Natalie Gagliordi is a staff writer for CBS Interactive based in Louisville, Kentucky, covering business technology for ZDNet. She previously worked as the editor of Kiosk Marketplace, an online B2B trade publication that focused on interactive self-service technology, while also contributing to additional websites that covered retail technology, digital signage hardware and mobile payment trends. Natalie attended George Washington University, where she studied communication sciences, and also the University of South Florida, where she received a B.A. in News-Editorial Journalism.

Natalie Gagliordi has nothing to disclose. She does not hold investments in the technology companies she covers.

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SOA users endangered by vendor marketing hype

SOA users endangered by vendor marketing hype

"With many of the IT vendors marketing SOA offerings focusing primarily on the software development issues, SOA might as well stand for Something Altogether Ordinary" Independent IT industry analyst firm Macehiter Ward-Dutton (formed by former Ovum analysts) takes vendors' marketing of SOA offerings to task saying that it’s too short-sighted to address the number one challenge for enterprise IT: effective IT-business alignment.

May 5, 2005 by in Enterprise Software