Ross Rubin

Contributing Writer

Ross Rubin is the founder and principal analyst at Reticle Research and publisher of Backerjack. Ross has been an industry analyst focusing on innovation in the technology, media and telecom markets since 1996. Prior to founding Reticle Research, he was executive director and principal analyst at The NPD Group, where he provided analysis on a wide range of technology topics and launched research products spanning devices, access and content. Prior to NPD, he founded and developed the consumer access and technology service at Jupiter Research (acquired by Forrester Research), where he served as vice president and chief research fellow. He has also held analyst positions at App Annie and eMarketer. He has written hundreds of articles and columns for publications such as CNET, Engadget, ABCNews.com, Fast Company, Inc., Laptop Magazine, VentureBeat and TechCrunch and is a graduate of Cornell University.

Ross Rubin has nothing to disclose. He does not hold investments in the technology companies he covers..

Latest from Ross Rubin

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From Japan, a typewriter in your pocket

From Japan, a typewriter in your pocket

The Pomera DM30 is a distraction-free word processor that goes 20 hours on a pair of AAs. However, this latest generation of a decade-old product line is making concessions to English-native users as it heads to the US market via Kickstarter.

May 24, 2018 by

At CES 2018, tablets are out, convertibles are in

At CES 2018, tablets are out, convertibles are in

Minimalist tablets that relied exclusively on screen input were once the "it" gadget at CES. But while major Windows vendors are announcing more Surface-like detachables, the market is dominated by convertible clamshells.

January 11, 2018 by

Always Connected PC opens a window for Qualcomm

Always Connected PC opens a window for Qualcomm

With Microsoft fixing many problems that doomed Windows RT, the newcomer to the PC space has an opportunity to become synonymous with incredible battery life on laptops. But it won't be the only always-connected player for long.

December 7, 2017 by