Digital Transformation Is About The Core
What is Digital Transformation, really?
At its core, digital transformation isn't about internet "unicorns". It's about using the latest technology to do what you already do -- but better.
The biggest digital disruption is transparency. If you have a great product, customers will tell their friends, and if you have a bad one, they'll tell the world.
Take, for example, the small family-owned restaurant I live opposite in Paris. I've known the owners for years, and they've been providing the same reasonably-priced, rustic food (a variety of foie gras and duck dishes, with toast) for decades.
Unusually for a Paris restaurant, the owners go out out of their way to provide a friendly atmosphere for tourists -- just because they are nice people.
And thanks to digital transformation, all the world can see.
[For more on digital transformation, visit my the Business Analytics Blog]