2% of all TV ads are skipped due to DVRs

Accenture projects that nearly 10% of all TV commercials in the United States will be skipped by 2009, or $6 bln worth of ads. Nearly 40% of US homes will have DVRs by 2009.

Accenture projects that nearly 10% of all TV commercials in the United States will be skipped by 2009, or $6 bln worth of ads. Nearly 40% of US homes will have DVRs by 2009. Currently, about 8% of homes have DVRs with 2% of all ads skipped.