Video: Forecasting the future of the smartphone
Last year Forrester predicted that mobile would become the face of digital, with consumer app fatigue forcing digital business professionals to pursue a portfolio of mobile experiences. Since the beginning of 2017, 29 percent of firms Forrester surveyed have experimented with skills on Amazon Alexa and other voice-enabled assistants and 51 percent have started using, piloted or tested interactions on third party platforms like Facebook Messenger.
As firms prepare for 2018, the smartphone is finally beginning to assume its role as the central conductor across broader digital experiences on many devices. Today Forrester released its annual predictions for mobile in 2018 with recommendations that will help digital business, B2C marketing, and application development professionals build the foundations of future digital experiences.
Here are three key takeaways from our 2018 mobile predictions:
In 2018, mobile will become core to digital ecosystems. While many firms believe they've already checked the box on mobile, wise companies will focus on the underlying technologies that will allow them to actually deliver the experiences the next generation of consumers are looking for.
-- By Julie Ask, vice president and principal analyst, and Laura Naparstek, researcher
Forrester predicts 2018 will be a year of reckoning. Download our 2018 predictions guide to gain new insights and help catalyze action at your organization.
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