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40% of SEOs missing out by using only Google or Yahoo!

40% of search marketers are missing out by using only Google and/or Yahoo! for their campaigns, JupiterResearch says.

Written by ZDNET Editors, Contributor Feb. 27, 2006 at 4:10 p.m. PT

40% of search marketers are missing out by using only Google and/or Yahoo! for their campaigns, JupiterResearch says. One-third of sophisticated marketers find that adding new search engines drive up their clicks. 19% of search marketers make the cut as sophisticated - the ones using the technology to enable testing and expansion.

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40% of SEOs missing out by using only Google or Yahoo!

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