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51% of online Americans use search engines for shopping

51% of US online adults use search engines for shopping, according to icrossing. 56% of Internet users don't know the difference between natural and paid search listings.

51% of US online adults use search engines for shopping, according to icrossing. 56% of Internet users don't know the difference between natural and paid search listings. Of those using search engines for shopping, 80% use it to compare prices. Men are more likely than women to research products online (75% and 65%, respectively).