57% of Americans are into Summer Olympics

Scarborough Sports Marketing reveals that people in Denver, CO and Spokane, WA might be looking forward to the start of the games more than any other city in the country. These two cities are the top U.S. markets for Summer Olympics Fans. Sixty-seven% of adults in each of these cities have identified themselves as “very, somewhat or a little bit” interested in the Summer Olympics. Nationally, 57% of adults are Summer Olympics Fans. In Chicago, a finalist host city for the 2016 summer games, consumers are slightly more likely to be Summer Olympics Fans, with 59% of adults there saying they are fans of this sporting event.