62.8 mln visitors to newspaper Web sites in Q4 2007

Average monthly unique audience figures for newspaper Web sites grew by more than 3.6 mln in 2007, a record year for the industry and an increase of more than 6% over 2006. Monthly unique visitors to newspaper Web sites averaged 62.8 mln in Q4 2007. Unique visitors in Q4 2007 represented a 9% increase over Q4 2006 (57.6 mln). Newspaper Web sites experienced a record in October 2007, Newspaper Association of America says. More than 63.2 mln people visited newspaper Web sites that month, more than any month on record. This figure represents an 8% increase from October 2006.