70% of Americans know about DVRs, 48% know what TiVo is

Ipsos-Insight reports that 70% of US adults know what digital video recorders (DVRs) and 48% are familiar with the popular brand of DVR, TiVo. Specifically, notes Ipsos, the awareness of DVRs is highest among satellite TV subscribers - 76% say they are familiar with DVRs.

Ipsos-Insight reports that 70% of US adults know what digital video recorders (DVRs) and 48% are familiar with the popular brand of DVR, TiVo. Specifically, notes Ipsos, the awareness of DVRs is highest among satellite TV subscribers - 76% say they are familiar with DVRs. Interestingly, while 63% of US adults think that DVRs are easy to use and 32% think the price of DVRs is reasonable.