77% of Americans heard of RFID, 42% like it

In conjunction with research firm SmartRevenue, Ertnst & Young reports that 77% of US consumers have heard of radio frequency identification (RFID) and 42% have a favorable perception of the technology. Consumers do have their concerns about RFID, however, especially in regard to its impact on prices, as 41% believe the incorporation of RFID technology will raise the cost of goods.

In conjunction with research firm SmartRevenue, Ertnst & Young reports that 77% of US consumers have heard of radio frequency identification (RFID) and 42% have a favorable perception of the technology. Consumers do have their concerns about RFID, however, especially in regard to its impact on prices, as 41% believe the incorporation of RFID technology will raise the cost of goods.