Banking on a significant new business opportunity, Akamai Technologies has rolled out a podcasting platform and business model support infrastructure for podcasting.
Tim Napoleon, media and entertainment product line director at Akamai, discusses the solution, and rationale for delivering it to market now, in a sponsored BriefingsDirect podcast, moderated by Interarbor Solution's Dana Gardner.
While some surveys find that a modest slice of the population is actively listening to podcasts, Akamai's research shows that media companies are moving increasing amounts of audio -- and soon full multi-media -- content to the podcast delivery model. Akamai therefore has tailored its applications and media delivery network to support the requirements of guaranteed massive podcast availability.
What's more, Akamai has added support and reporting features to assist both amateur and professional content creators to better monetize their programs and track their traffic and use. Have a listen to Akamai's global response to the budding podcast opportunity.