It’s rare that I get two completely unconnected (yet connected) technology publicity streams on the same day that aren’t making headlines in their own right. Let me explain.
OK, official launch of Apple iPhone, Larry Ellison lawsuit, Microsoft anti-trust etc… no surprise if every PR person on the planet sends me a press release, interview opportunity, t-shirt, commemorative mug etc. on the subject.
But ALM (application lifecycle management) extending to the Internet and in particular Web 2.0 mash-ups - that’s quite specific isn’t it?
Aldon and Serena are the ‘Usual Suspects’ in this case. Both ALM players in their own right. I happen to find myself never having particularly thought about this discipline before and suddenly working on interviews with one company and news stories with another.
Is this on your radar? I’d love to know.