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Business

Amazon device sales surged to record high over holiday weekend

Amazon says it sold a record number of Amazon-branded devices from Black Friday through Cyber Monday.
Written by Natalie Gagliordi, Contributor

After a record-breaking sales weekend, Amazon is now saying that it sold a record number of Amazon-branded devices from Black Friday through Cyber Monday.

The Amazon Echo, Echo Dot, Fire Table, and Amazon Fire TV Stick with Alexa Voice Remote were "not only the best-selling Amazon devices, but they were the best-selling products from any manufacturer in any category across all of Amazon," the company boasted in a press release Tuesday.

Breaking it down, sales of the Echo Dot were up seven times higher over last year's Cyber Monday, and Fire Tablet sales doubled. Sales of the Amazon Fire TV were up more than 2.5 times year over year on Cyber Monday.

In a statement, Dave Limp, SVP of Amazon devices and services, noted that the surge in Amazon device sales means millions of new customers will be tapping into the company's artificially intelligent personal assistant platform, Alexa.

"Customers purchased millions of Amazon's Alexa-enabled devices this holiday weekend," Limp said. "It's never been easier to have Alexa in any or every room, and we're excited for millions of new customers to discover Alexa this holiday season."

Amazon hasn't released exact sales figures for the holiday weekend, but so far this year's Cyber Monday is estimated to have been the biggest online shopping day in history, according to analysis from Adobe. In the US, online spending on Cyber Monday increased 10.2 percent to $3.39 billion, ahead of Black Friday's $3.34 billion.

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