Amazon set to enter the rag trade

People who bought Happy Days with the Naked Chef' also bought these trainers...

People who bought Happy Days with the Naked Chef' also bought these trainers...

E-tail giant Amazon is in negotiations with a number of US stores to start selling clothing online. Amazon is actively seeking partners to sell their goods through its portal. Banana Republic, Gap, Nordstrom and Old Navy are rumoured to be just some of the companies in discussions, according to unnamed retail executives quoted in the New York Times. Other large retailers and smaller accessory companies are also expected to feature in the online shopping mall. The sources quoted claim that while the terms of the partnerships are flexible, companies are required to pay an upfront fee. The money will be used to pay the cost of linking Amazon's technology with the retailers'. A spokeswoman for Amazon.co.uk refused to comment.