Amazon said its Prime Day 2019 sale moved more than 175 million items and surpassed Black Friday and Cyber Monday combined.
Prime Day 2019 ran for 48 hours.
Amazon doesn't provide figures, but data from Adobe indicated that the company had a big Prime Day and even boosted e-commerce sales for rivals. Amazon uses the Prime Day sale to add Prime subscribers and play into an overall recurring revenue strategy.
Like previous Prime Days, Amazon said its own devices sold well. Top selling devices included Echo Dot, Fire TV Stick with Alexa Voice Remote and Fire TV Stick 4K. In addition, more than $2 billion of products were bought from small and medium-sized businesses on the Amazon network.
Here are a few data points from Amazon that will be examined by analysts to estimate revenue.
Prime Day has also become a big e-commerce opportunity for non-Amazon retailers and rivals. Amazon's data on Prime Day rhymes with what Adobe Analytics found. Adobe's biggest takeaway is that Prime Day also served as a sales booster for large retailers. Adobe noted: