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And the Color of the Year Is…

This year the official Color of the Year is Pantone 18-2120, also known as "honeysuckle." According to Pantone, honeysuckle emboldens us to face everyday troubles with verve and vigor. A dynamic reddish pink, honeysuckle is encouraging and uplifting. It elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life.

Doc loves the folks over at Pantone, the world's experts on color reproduction for a number of industries including the graphic arts. Pantone makes a variety of products for specifying and matching colors. And every year I look forward to the company's choice of the "Color of the Year".  Last year, the color was a shade of Turquoise.

This year the official Color of the Year is Pantone 18-2120, also known as "honeysuckle." According to Pantone, honeysuckle emboldens us to face everyday troubles with verve and vigor. A dynamic reddish pink, honeysuckle is encouraging and uplifting. It elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life.

"In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going - perfect to ward off the blues," explains Leatrice Eiseman, executive director of the Pantone Color Institute. "Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum."

Eiseman continues, "The intensity of this festive reddish pink allures and engages. In fact, this color, not the sweet fragrance of the flower blossoms for which it was named, is what attracts hummingbirds to nectar. Honeysuckle may also bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer."

That's a lot to ask of a color, thinks Doc, but I'm game. Now I just have to go out and buy a honeysuckle Nehru jacket and I'll be hip again.