Apple invades NAMM to push FireWire

ANAHEIM, CALIF.--One week after Apple Computer Inc. introduced its latest round of products at Macworld Expo/San Francisco, the company is promoting FireWire as an interface for high-quality digital audio at the National Association of Music Merchants (NAMM) trade show here.

Making its first NAMM appearance in recent years, Apple (aapl) has a small booth off the floor, where it's showing the Power Mac G4 Cube; a 15-inch Apple Studio Display; and a Yamaha mLAN I/O interface, which can convert and carry eight channels of audio via the IEEE 1394 protocol, which Apple created and markets under the FireWire moniker. Full story to follow. -- David Leishman, MacWEEK.com