The updated software was demonstrated at Macworld Expo 2008 in San Francisco two weeks ago and will enable users of the Apple setup top box to rent movies on the iTunes Store directly from a widescreen TV. At the time Steve Jobs promised that the update would be freely available to Apple TV owners in "two weeks."
The update will give Apple TV access a movie rental catalog of over 1,000 titles (by the end of February,) including over 100 titles in high definition (HD) video with 5.1 Dolby Digital surround sound. Standard definition (SD) iTunes Movie Rentals will cost US$2.99 for library titles and US$3.99 for new releases while high definition (HD) rentals will cost US$3.99 and US$4.99 respectively.
Buried in the last paragraph of a press release today touting "MacBook Air Now Shipping" comes the bad news.
The new Apple TV software will be available as a free automatic download to all Apple TV customers within two weeks.
Leave it to Apple to press release a delay. I want my Apple TV damnit!