I pause for your gasps of horror and your wailings that the kingdom has been breached and the end is nigh.
Phones in general certainly haven't generated the sort of enthusiasm they used to. There's not a vast chasm between, say, an iPhone XR and a Samsung Galaxy S10 and many people now seem to care more about the software than the hardware.
Once they're in a particular ecosystem, there's not much enthusiasm to leave.
Can it really be, though, that there's a sudden and mass distaste for iPhone ownership? Can it be that Apple's phones are now of such inferior quality that people are aghast at how much they've spent on them and they are desperate to recoup at least some of their losses?
Well, I just went to BankMyCell to look at the most popular trade-ins of today. These all feature phones that are of a previous generation. Would they show that the value of old iPhones has plummeted, as Apple users flock to discard them?
If you want to sell your iPhone X for cash, the best offer appears to be $466. For an iPhone 8 Plus, it's $350. An iPhone 7 Plus could fetch as much as $241.
What about for a Samsung Galaxy S8, I hear you cry. Well, that's only worth $158. And the Galaxy S7? A mere $84.
Perhaps there's still a little life in that old iPhone business.