Last year the Apple store Shinsaibashi in Japan sold a limited amount of "lucky bags" - essentially a grab bag of Apple goodies, including an iPod nano and a limited edition t-shirt. The catch is that you don't know what's inside.
My favorite Apple dissector, Kodawarisan, has posted some pictures (english translation) from the Lucky Bag promotion from January 2006. The first 1,000 people through the door received a free "Luck is in the Air" t-shirt from Apple which featured a dandelion made of iPod ear bud petals - with two of them floating away. The t-shirt design touched off speculation that Apple was going to release wireless iPod headphones.
This year the Lucky Bag promotion is back and this time Apple is making it available online (english). The catch is that they are only selling 10 bags per day from December 07-26, for a total of 200, and you must live in Japan.
The lucky bag is called "Fukubukuro" and is part of a Japanese New Year's Day custom where merchants make grab bags filled with unknown random contents and sell them for a substantial discount, usually 50% or more of the list price. This year's Apple Fukubukuro sells for 52,500 Yen (~US$450) and is valued at over 110,000 Yen (~US$950). It will contain an iPod and some other undetermined Apple schwag.
Any lucky readers from Japan care to share the contents with us?