Apple's WWDC: it pays to be an app developer

Apple has paid developers $10 billion for their apps since 2008. Still, not every developer (or even a majority of them) are making money.

Hundreds of thousands of mobile developers, who were trying to download Apple's new operating system for iPhone, iPad and iPod touch, ended up crashing the site yesterday.

The release of iOS 7, which coincided with Apple's Worldwide Developer's Conference in San Francisco, has sparked interest among developers for good reason: there's money in them apps (although not for everyone).

Apple has paid developers $10 billion for their apps since 2008, CEO Tim Cook said during his keynote speech at WWDC, which was also streamed live. That's a lot of dough.

Of course, not every developer will make a lot money on their mobile apps. Or any money for that matter.

It's more likely that a developer will end up losing money, according to a study released this month by App Promo. The study found 67 percent of iOS developers lose money on the apps they bring to market. Some 81 percent of developers don't generate enough revenue to support a standalone business, the study says.

And yet, the same percentage of developers (81 percent) say they would not abandon their app despite not making enough money. They are a dogged bunch, to be sure.

Some other numbers from the WWDC:

  • App Store downloads surpassed 50 billion since 2008
  • There are 900,000 apps in the App Store
  • 375,000 apps designed for iPad

Photo: Apple

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