Apple is doing very well with the iPhone and that has a singular form factor even after three years of releases. I think the fragmentation in Microsoft's mobile products caused lack of adoption by consumers and many people have emailed me questions over the years trying to understand the difference between the various versions. We see a bit of this fragmentation with Google Android, but at least with Android there is a fairly standard capacitive touchscreen experience.
Doesn't Microsoft think there is enough confusion with Starter Edition in Windows? Why bring this to the smartphone world where you need to get out a simple and memorable brand and experience to the consumer? What about the Classic Edition we heard about, is that for real too?
I always thought one of the strengths of Windows Mobile was the choice of form factor and the fact that you could buy one without changing carriers. At first I though it would also be good for enterprise customers to continue with the existing Windows Mobile OS, but I am changing how I feel about that. The choice of form factors hasn't seemed to do much for Microsoft's market share so I am a bit surprised they plan to continue down this path. Does it really make sense to spend the resources on actively developing and supporting the older operating system? I think it is fine to let those with Windows Mobile 6 and 6.5 devices continue to use them and the applications they purchased, but it is time to move on and forget about dragging the older OS along.