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Arsenal Web Site sports 3D effects

Arsenal Football Club sidestepped its 'boring, boring' image on Friday when it kicked off probably the first football Web site to sport interactive 3D effects.

Created using Superscape's VRT5, the effects let visitors tour the north London club's famous Highbury stadium, take part in a virtual penalty shoot-out and play songs associated with the Gunners.

Arsenal has also set up an ISP division called AFCi Connect.