ASPs will catch on... honest

Fledgling market won't go down without a fight...

Despite recent negative publicity, the ASP market is set to balloon to the tune of $5.8bn in Europe within the next four years according to the latest research from IDC. IDC says despite a cooling of industry sentiment toward the ASP phenomenon since late last year, the growth of the model is unstoppable. The study recognised the fact that many US ASPs have had to curtail their plans for European expansion because of the difficult market conditions, however it says this will just allow a native industry - based around telcos - to thrive. IDC expects the industry to more than double in size every year till 2005.