Asus plans Zenfone 3 launch in Brazil

The company is looking to offer its new smartphones in the second half of 2016
Written by Angelica Mari, Contributing Writer on

Asus will be offering its upcoming flagship Zenfone 3 smartphone range in Brazil in the second semester of 2016.

The company will then move on from the current focus on the Zenfone 2 products, which have been launched in Brazil last August, marketing manager at the firm for Latin America and India, Marcel Campos, told Brazilian portal Exame.

So far, the Asus best seller in Brazil has been the Zenfone 5, launched in Brazil in the second half of 2014. However, Campos said the Zenfone 2 products will soon be the best performers in terms of local sales. The Android-based Zenfone 2 Deluxe, with 128GB of storage, costs about R$3,000 ($752) in Brazil.

Asus decided to delay the launch of its smart watch Zenwatch 2 in Brazil for now, Campos told Exame. This is due to lack of incentives for local production and the dollar hike in relation to the Brazilian currency, which would make the accessory too expensive. But the company remains upbeat despite the country's unstable market conditions.

"Asus will see a lot of growth in Brazil due to the products we will be launching here in the next six to eight months," the executive says.

The share of smartphones in the Brazilian mobile market has been increasing of late regardless of the current recession. Statistics by polling firm Nielsen Ibope suggest that 76,1 million of the 125 million Brazilians who own a mobile device have smartphones.

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