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AT&T details iPhone plans; Rolls out 'iReady' tips (yes we're serious)

AT&T on Tuesday outlined its pricing structure for the rollout of the 3G iPhone and cooked up one cheesy marketing word: iReady.Just imagine the new uses for "iReady".
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Written by Larry Dignan on

AT&T on Tuesday outlined its pricing structure for the rollout of the 3G iPhone and cooked up one cheesy marketing word: iReady.

Just imagine the new uses for "iReady".

  • "Let's get iReady."
  • "iReady, set, iPhone."
  • "Are you iReady?"

Ok, I'm getting distracted here. AT&T isn't exactly on par with Microsoft's "Wow" marketing thing with Vista, but it is damn close.  The bottom line: It's safe to say that AT&T will make up its iPhone subsidy. You could get iSoaked.

Onto the details (statement):

  • The iPhone 3G will go on sale at 8 a.m. local time July 11.
  • The 3G iPhone will run you $199 for the 8 GB model and $299 for the 16GB model, which isn't new.
  • Those prices require two-year contracts and are available to new customers, iPhone users before July 11 and other AT&T customers eligible for an upgrade.
  • Anyone not eligible for a 3G iPhone can fork over $399 for the 8GB model and $499 for the 16GB model (with a two year contract).
  • If you want no contract in the future, you can buy an iPhone for $599 for the 8GB version or $699 for the 16GB version.
  • Current AT&T customers will also fork over an $18 upgrade fee and new customers will pay a fee of $36.
  • iPhone calling plans range from $129.99 a month to $69.99 a month.

Separately, AT&T said it will spend $250 million in network investments in 2008 in Connecticut for 3G upgrades. AT&T has spent about $20 billion in wireless network upgrades over the last five years.

Also see: All iPhone resources and Apple Core's iPhone coverage.

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