AT&T on Tuesday outlined its pricing structure for the rollout of the 3G iPhone and cooked up one cheesy marketing word: iReady.
Just imagine the new uses for "iReady".
"Let's get iReady."
"iReady, set, iPhone."
"Are you iReady?"
Ok, I'm getting distracted here. AT&T isn't exactly on par with Microsoft's "Wow" marketing thing with Vista, but it is damn close. The bottom line: It's safe to say that AT&T will make up its iPhone subsidy. You could get iSoaked.