At a press conference in Seoul this afternoon, the New York Stock Exchange-listed company said it will also be "Official Convergence Communication Provider" for the Women's World Cup 2003 in China and the World Cup 2006 in Germany.
Avaya's sponsorship--which aims to enable the communications services and secure data and voice networks for all 20 venues across the two countries--will be "monetary and in kind", said Avaya Asia Pacific chief operating officer Dan McConaghy in a phone interview this morning.
Specifically, the Lucent Technologies spin-off will be providing its Enterprise-Class Internet Protocol Solutions (ECLIPS) portfolio of IP telephony and multi-service networking products, applications and services, it said in a statement.
It will also be implementing customer relationship management (CRM) and unified communication solutions, which includes unified messaging, conferencing and video-conferencing technologies.
According to McConaghy, Avaya provided the cabling and connectivity infrastructure for the Sydney Olympics last year.
He declined to reveal specific figures for the World Cup deal, but a Financial Times article Tuesday estimated the entire deal at over US$20 million--said to be similar to amounts paid by other FIFA sponsors such as Coca-Cola and McDonald's.
The implementation and execution of the infrastructure solution for the World Cup has began "with immediate effect", he added.
Overnight, Avaya shares fell US$0.19 to US$16.4 on the American bourse.