The burger chain has been baring its vegan credentials like a European male bares his Speedos. In the US, Burger King's Impossible Whopper appears to be a whopping success, as it begins to appear across the whole nation.
Now, the chain's Swedish arm is taking the tech just a little further. Or, some might fear, too far.
You see, it's introduced a 50/50 menu. The idea is that if you order a Whopper or a Crispy Chicken Sandwich, you might actually get one. Or you might get the equivalent that's been concocted in a lab. You know, a plant-based equivalent.
I fear we're at the cusp of the creepy singularity.
The minute we can't tell meat from lab-tinged plants is the minute we may lose our human essence, for it never to fully return.
These are dangerous times. Why, look at these two Swedish actors who seem mightily confused whether they're eating chicken or something from a garden or forest -- via the lab.
Please try and imagine the shame that might be felt by a diehard meat-eater on learning they've been fooled by a bunch of tech types.
Please also imagine the sheer agony of a vegan who might succumb to the temptation of this Russian Fast-Food Roulette, only to discover their lifelong commitment to greenery has been compromised by Burger King's chicanery.
I confess I've tried the Impossible Burger. I also confess I didn't find it repugnant. Rather, it tasted of nothing at all. It's as if there was a slightly dry slab in the middle of my burger that was drowned out by the taste of all the fixin's on top.