Fashion retailer C&A will host a hackathon in São Paulo to develop new products based on wearable technology.
To mark the occasion of its 40th anniversary in Brazil, the Dutch company will be hosting the event on December 10 and 11, which is themed around how the next 40 years of fashion will look like from an innovation standpoint.
Some 40 participants including developers, designers, "makers" and creative professionals from the technology and fashion industries will be selected to create C&A's first range of wearable items.
According to the company, the idea is not only to come up with concepts, but items that can be produced on a large scale and "incorporated to the lifestyle of consumers."
Participants will have access to hardware, software and tools required to prototype the wearables. A judging panel of fashion and retail professionals will pick the projects based on criteria such as creativity, execution, design, potential for large-scale production and eco-friendliness.
Creators of the chosen projects will get the visibility of having their items produced as part of C&A's future wearables collection, as well as shopping vouchers at the company's stores and media coverage of specific vehicles.
Submissions can be made until December 3 through the event's website.