The survey showed that three out of five (60%) of Americans are paying for both streaming services like Netflix, Hulu, or Amazon Prime Video, and a cable, or satellite TV subscription.
Respondents said they would find it hard to live without specialized TV content channels such as the Discovery Channel, ESPN, CNN, and FX.
Almost half (48%) of Americans do not plan to cut the cord on cable in 2020 during COVID-19, 28% are considering cutting the cable, and 24% do not have a cable TV subscription.
The primary reasons consumers would consider cutting the cord mainly are about cost. Almost half (47%) of respondents wish to reduce their monthly expenses.
Over one in ten (10.8%) pay over $160 per month for their cable or satellite TV services. Almost seven in 10 (68%) pay $48 or less per month for their streaming subscription.
Almost one in three (30%) say that cable TV providers continue to increase their prices. Almost one in four (24%) say that there is enough quality content currently available on streaming services.
Respondents would cancel a cable TV subscription for Netflix (46%), Hulu (32%), Prime Video (31%), and Disney+ (26%). Other services like HBO Max, YouTube TV, and AppleTV+ were deemed to be nice-to-have by respondents, but not enough to warrant canceling a cable TV subscription.
The survey also showed that the time spent consuming content on streaming services per day has doubled from an average of one to two hours to two to four hours per day due to COVID-19.
Over two in five (43%) of respondents say they've subscribed to an additional one to two streaming services since the pandemic began.
But people do not want to limit their options at the moment -- especially as the pandemic seems to be gathering momentum.
Although many are canceling cable in 2020, the majority of viewers subscribe to streaming services and also keep their subscription to streaming services. Having both gives them the optimal scenario to choose what they want for a night's entertainment.