It's not often that I'm sent a password protected PDF file when a supplier is presenting a briefing on their product, technology or services. The CEO of the super secret startup, Doyenz, Ashutosh Tiwary, did exactly that. It appears that he's gathered quite and impressive list of industry executives from companies such as Apple, Mercury, Microsoft, Opsware and Surgient to create a way that VARs, ISVs and others can easily develop cloud-based applications using "virtual appliances."
Doyenz has developed a way to encapsulate functions or whole applications and "virtual applicance lifecycle management tools" allowing VARs, ISVs and the like to create complete application environments for their SMB customers. These application environments could be hosted locally or remotely depending upon the application, the customer requirements and the like.
I was impressed with the simplicity created by working with components rather than being forced to build, configure, test and then deploy the same components manually.
I expect to see big things from Doyenz. I'll check back in with them later to learn how their partners do with this concept.