Conference alert: let's make SOA work for a living

Welcome to Service Oriented Architecture, Phase 2. It's bigger, It's badder, it's all business.  None of this namby-pamby JBOWs stuff. None of these SOAPY-REST tantrums. SOA is all grown up now, and it's time it starts earning the bacon.

I am serving as conference chair and emcee for ebizQ's upcoming "SOA in Action" virtual conference, scheduled for October 28th and 29th, and want to share some of highlights with you.

I will be joined by a number of leading industry figures in various sessions and panel discussions, including Forrester's Randy Heffner, Software AG's governance guru Miko Matsumura, Web Oriented Architecture guru Dion Hinchcliffe (also a rock star here at the ZDNet community), Gartner's Yefim Natis, captain of the cloud Dave Linthicum, and US Department of Defense CIO Dan Risacher. The conference will be capped by a joint session featuring Gartner's Roy Schulte and CalTech's Mani Chandy.

Some author notes: Roy Schulte and Mani Chandy have just published a new work on event processing, Event Processing: Designing IT Systems for Agile Companies. Dave Linthicum has just published his latest book, Cloud Computing and SOA Convergence in Your Enterprise: A Step-by-Step Guide.

Topics to be discussed include organizational and governance issues, "selling" SOA's value to the business is more difficult in today's economy, ROI, complex event processing, and cloud computing.