Dell rolls out premium consumer support

Dell said Monday that it is launching a premium support service for consumers. Under the arrangement, consumers would be able to contact a dedicated team for their Dell product issues--for a fee.

Dell said Monday that it is launching a premium support service for consumers. Under the arrangement, consumers would be able to contact a dedicated team for their Dell product issues--for a fee.

In a statement, Dell didn't disclose the fee structure. I have calls and emails in to get a few scenarios.

Dell (all resources) promises that customers who sign up for the premium support service get the same team each time they have an issue with an in-warranty product. The support runs for one year. The PC maker piloted the service with 20,000 XPS customers in New York City.

The company, which is in the middle of a turnaround, also noted that it is offering a retail-based service that includes "home television installation, home theater set-up, technology integration, and other services that can help customers build out their digital lifestyle infrastructure." That Dell service probably won't go over too well at Best Buy, which offers the same services.