Dell's corporate P4 line launched in Singapore

Dell Asia Pacific has announced a new line of corporate desktops featuring Pentium 4 processors and Rambus memory chips for the Singapore market.

Dell Asia Pacific has announced a new line of corporate desktops featuring Pentium 4 processors and Rambus memory chips.

SINGAPORE--The introduction of the new OptiPlex GX400 series marks the first time Dell is offering Pentium 4-based systems to its corporate customers. Dell had previously offered the Intel processor in its Dimension 8100 consumer series.

George Leung, Dell Asia Pacific director for OptiPlex desktops, claimed that the GX400 enables its corporate and institutional customers to "easily and quickly begin their transition to Pentium 4" without sacrificing stability, reliability and manageability.

Leung said that the GX400 series will eventually replace the current GX200 series which features Pentium III processors at up to 1GHz.

A GX400 standard configuration consisting of a Pentium 4 processor at 1.4 GHz, 128 MB PC600 Rambus DRAM, a 10GB hard disk drive, integrated 10/100 networking, Nvidia TNT2 Pro 16MB AGP card, and a 15-inch monitor retails at S$2,494. The base model for the GX200 retails at S$2,268.

The GX400 series features the Pentium 4 running at speeds of 1.3 GHz and 1.4 GHz, and includes Dell's Legacy Select Technology Control which allows IT managers to enable or disable any combination of parallel, serial ports and floppy drives.

According to Dell, the new OptiPlex line is immediately available through all of its Asia Pacific channels except for those in China and Korea which will see the GX400 arriving in late May.

Based on IDC's fourth-quarter report for last year, Dell ranked No.1 in commercial desktop revenue in Asia Pacific (including Japan) with 9.1 percent market share. The same report also rated the computer maker first in commercial desktop revenue in Singapore, with a 20.7 percent market share.

Last week, it was reported that Dell was the world's largest PC maker for first quarter of 2001. The company achieved a 12.8 percent market share and saw shipments of desktops, notebooks and Intel-based servers grow by 34.4 percent worldwide.

Dell's announcement today ties in with Intel's strategy to increase volume shipments of the Pentium 4 processor and penetrate all segments of the market.

The chipmaker has been slashing prices for its processors, increasing clock speeds (a 1.7GHz Pentium 4 was launched on April 23), and will spend roughly US$500 million on advertising and software-developer programs for both the Pentium 4 and Itanium, its new server chip.

Intel expects to the Pentium 4 to make up half of all its processor shipments by the last quarter of this year.