E-mail is good: E-mail Experience Council touts ROI
The new Council’s mission is:
to enhance the image and celebrate the ROI value of email marketing through the proliferation of email and digital marketing best practices, trends and cutting edge technologies through the demonstration of applied success.
Mullen is confident e-mail is regaining its glory, as quoted by AdAge:
the media has finally stopped making every e-mail story about spam, and deliverability issues, and e-mail being dead, and they've started to see the beneficial aspects again. Also, the consumers of tomorrow are engorged in real-time messaging and results -- on-demand and customized to their interests. E-mail is the foundation of all messaging mediums of the future. For anything you do digitally -- a website, communities, RSS or mobile -- you're registering all of those with e-mail or sending updates via e-mail. It essentially becomes the glue for all of those mediums.
Leading e-mail delivery firms and advertising agencies are backing the E-Mail Experience Council’s mission:
- OgilvyOne Worldwide
- Email Data Source
- Truverse
- Exact Target
- eStara
- Agency.com
- eROI
- XactMail
- SubscriberMail
- Return Path
- KreugerDirect/Interactive
- Progressing Markets
- Aptimus
- Adknowledge
- MediaPost
- Datran Media
- MRM Worldwide
- Lyris
- Eyetools
- Henrich Enterprises
- Habeas
- Responsys
- Goodmail Systems
- Euro RSCG 4d
- Gather.com
- Pivotal
- Veracity
- BrandTruth